Jura Company History
Jura is a pioneer in the field of automatic espresso/coffee machines. This traditional Swiss brand is a global player with its headquarters located in Niederbuchsiten, Switzerland. Jura offers a complete range of products for various applications, be they domestic or commercial.
View the range of Jura products and accessories below:
The Design Factor
The kitchen is being converted more and more from a workroom into a communication space. It is the place to meet family and guests. Accordingly, we also regard automatic speciality coffee machines as interior design items with which you can express your good taste.
The unfussy "Cool Nordic Design" has an athletic appeal, combining harmoniously tense lines with clean surfaces. The overall impression is rounded off by great attention to detail as well as high-quality materials with an outstanding quality to the touch.
We regard a design as successful if it still looks fresh and unused even after years have passed. For us, winning internationally renowned design prizes represents both a confirmation and an encouragement to carry on creating products that are highly pleasing to the eye.
The Coffee Quality Factor
Coffee is the world's second most important commodity after crude oil. More and more discerning individuals all over the world are discovering the pleasure of special types of coffee such as ristretto, espresso, cappuccino and macchiato, to name but a few.
In this rapidly growing market, JURA supplies a range of top-quality products with one aim: to get the best possible cup of coffee regardless of how the beans are blended or roasted.
And because taste is as unique and individual as ourselves, JURA has developed state-of-the-art technologies that enable us to make coffee suited exactly to our own personal preferences. The sole criterion is our own palate: the quality of the coffee itself is uncompromising.
Sustainability & Eco-Intelligence
Conscious husbanding of valuable resources
JURA designs machines to give you many years of pleasure providing they are maintained properly. This philosophy is a deliberate reaction against the throw-away mentality. Automatic speciality coffee machines stand for the perfect coffee result from fresh beans. They offer a free choice of coffee and avoid unnecessary packaging waste.
JURA pursues a consistent policy of developing energy-saving technologies. Even the first IMPRESSA back in 1994 was equipped with an automatic switch-off feature. For years now, the energy save mode has made it possible to save 40% of valuable energy, while the patented Zero-Energy Switch avoids wasting stand-by energy.
Our Core Operations
JURA concentrates on the following segments:
Fully automatic machines for the home:
With their outstanding design, ease of use and unbeatable coffee quality, the IMPRESSA Z, S, J, F, C, A and ENA lines are the perfect solution in any surroundings.
Fully automatic machines for commercial use:
In offices, bars, hotels, fine dine restaurants, hairdressing salons, car dealerships - or wherever - the IMPRESSA X line distinguishes itself by its state-of-the-art technology, elegant design, and user-friendly control functions. With its outstanding price/performance ratio and multiple possibilities of use, it sets completely new standards.
Our Core Competencies
Any innovative product is preceded by the development of new concepts, technologies and design. And every day at JURA, a team of highly qualified and motivated product developers, engineers, designers and marketing specialists search for answers to a single question: what will espresso and coffee machines look like in the future ?
To meet its production needs, JURA has entered into a strategic alliance with a major OEM at the forefront of its own field. All JURA espresso and coffee machines are manufactured in Switzerland, as indeed are the vast majority of our core components.
Apart from developing products, our expertise embraces marketing, distribution, after-sales service and logistics. Our headquarters in Switzerland supply markets with marketing tools, service competence and replacement parts.
Sales and distribution companies build up their markets professionally with a profound knowledge of local conditions. A uniform global image is a crucial factor in JURA's progression from a prominent Swiss brand to a dominant international one in the coffee market.